My goal is to help you get your aquarium service business going and growing!

Hi ! I’m Chris. I run an aquarium maintenance company in a large metro area. I believe that if you are just great at fishkeeping and aquarium care… you will probably struggle to find success as the owner of an aquarium service company.

For about a couple decades now, I’ve navigated the same service route headaches, pricing struggles and difficult client conversations that many of my fellow service providers do as well. I’ve learned the hard way that being the best aquarium keeper isn't the same as being a company owner. To build a business that is actually successful, you need more than a passion for fish and corals; you need to understand business systems, customer relations, sales and have a professional mindset.

I’m creating this site because I’ve seen too many talented people burn out or lose money and quit because they were "winging it" on the business side. Being a "fish-geek" does not necessarily make you a good businessperson. My goal for this blog is to give you a straight-talk resource where I pull back the curtain on everything I’ve learned—from managing your business numbers and contracts to maximizing your efficiency on your service routes and creating a reliable income for yourself doing something you love.

Think of this as the fishy business resource I wish I had when I started out. I’m not here to sell you a get rich quick wet dream; I’m here to do what I can to help you build a solid, successful, and profitable aquarium maintenance company.